About
Hi, I'm Elie.
Marketing strategist and Fractional CMO. I help founders whose product is exceptional build marketing that says so, then I help build it.
The marketer with soul
- 15+Years in marketing strategy
- 40Businesses served
- AIPowered, human-led strategy
How I got here
12 years in an advertising and branding agency
Where I learned the craft: branding, UX and UI, and 360-degree campaigns across every channel.
Marketing manager at a university in Lebanon
In-house, where a mentor changed the way I think about marketing.
Marketing strategist for a US agency
Working remotely on the US market, owning strategy and KPIs for client accounts across very different industries.
Today: strategist and Fractional CMO who also builds
I work directly with founders. I set the strategy, and I build the execution myself: websites, tracking, content plans and campaigns.
What I believe
Honest marketing works better
Audiences feel it when you fake it, and so do customers. Say what's true, clearly.
Quality is the strategy
I work best with businesses built on quality and ethics: products and services worth recommending.
Strategy before tactics
Tactics are the orchestra; strategy is the conductor. More posts or more ads won't fix a missing plan.
Numbers keep us honest
One north-star number, a few clear KPIs, and no vanity metrics.
Industries I've worked in
- Automotive
- Construction and home services
- Health and wellness
- Food and beverage
- Tech and Web3
Based in Lebanon, working with founders across MENA and the US market, in English, Arabic and French.
Beyond marketing
For 20 years I've also performed as a singer-songwriter. The stage taught me that audiences feel it when you fake it, and so do customers. That's why I call it honest marketing.
AI makes the work fast; a human decides what matters.
Connect on LinkedInStart with 30 minutes.
Free, honest, and you leave with 3 written priorities.
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