Elie MargiMarketing strategist & Fractional CMO

How I work

Strategy that actually gets executed.

Most strategies die in a slide deck. I build the plan with you, help execute it hands-on, and measure whether it works.

The Conductor Method

Tactics are the orchestra. Strategy is the conductor. Four steps, one score.

  1. 01

    Diagnose

    Before I touch your marketing, I learn how your business makes money: your offer, customers, market, numbers, and what's already running.

    You get: a written context brief and an honest audit of your channels, website, tracking and content.

  2. 02

    Position

    I hold up the mirror: what makes you different, who you're really for, and what to say so the right customers recognise themselves.

    You get: your positioning, ideal client, core message, and the one north-star number that tells us you're winning.

  3. 03

    Orchestrate

    We pick the few channels that serve the strategy, plan the content, and build what's needed.

    You get: a 90-day roadmap with owners and deadlines, a content plan and calendar, then hands-on execution.

  4. 04

    Measure

    Every channel gets a target, a data source and a rhythm. When a number slips, we act instead of guessing.

    You get: 1 to 3 KPIs with targets, a monthly results review, and checkpoints at 30, 60 and 90 days.

Four ways to work together

Start small. Go further only if it's working.

  1. Step 1 · Free · 30 minutes

    Marketing Health Check

    For founders who want an honest outside view.

    • What's working, what isn't, and why
    • 3 written priorities you can act on this month
    Book your Health Check →

  2. Step 2 · Fixed scope

    Strategy Audit + 90-day Roadmap

    For businesses that need a clear plan before they spend more.

    • Context brief and full marketing audit
    • Positioning, ideal client and core message
    • North-star number and KPIs
    • 90-day roadmap with owners and deadlines

  3. Step 3 · Fixed scope

    Strategy Sprint

    For teams with a plan who need the first priorities built, fast.

    • Hands-on execution of 1 or 2 roadmap priorities
    • For example: a landing page with tracking, a content calendar, a Meta ads launch
    • Handed over working, with a simple playbook

  4. Step 4 · Monthly partnership

    Fractional CMO

    For founder-led companies that need senior marketing leadership without a full-time hire.

    • I own the marketing scoreboard with you
    • Strategy, content planning and hands-on execution
    • Direction for your team, freelancers or agencies
    • Monthly results review, 30/60/90-day checkpoints

Every engagement is scoped after the Health Check, so you only pay for what you actually need.

What working with me looks like

  • One owner, one number. Every channel has a target and one person accountable for it.
  • A monthly results review, delivered by the 3rd business day of the month.
  • When a KPI slips, a written plan within 5 business days: what changes, and by when.
  • No more than 3 KPIs. Focus beats dashboards.
  • English, Arabic or French, across MENA and US time zones.

Strategy and hands-on execution

I build hands-on

  • Positioning, messaging and brand strategy
  • Content strategy, planning and calendars
  • Websites and landing pages
  • Tracking and analytics (GA4, Google Tag Manager, Microsoft Clarity)
  • Meta ads (Facebook and Instagram)
  • Branding and creative direction

With trusted specialists

  • SEO
  • Google Ads
  • Custom development

Specialists work to the same strategy and KPIs, so you still have one person accountable.

Questions founders ask

What is a Fractional CMO?

A senior marketing leader who works with you part-time. You get strategy, direction for your team and accountability for results, without the cost of a full-time executive.

How long before we see results?

Clarity comes in weeks, with the roadmap. Results depend on the channel: paid campaigns can show signals within weeks, while content and SEO take months. We agree on realistic targets and check them at 30, 60 and 90 days.

Will you replace my agency or team?

Usually not. I give them direction, a clear brief and KPIs, so their work adds up. If something isn't working, I'll tell you plainly.

Do you work with businesses outside Lebanon?

Yes. I work with founders across MENA and the US, on video, in English, Arabic or French.

How much does it cost?

Every engagement is scoped after the free Health Check, once we both know what you actually need. No packages you don't need.

Start with 30 minutes.

Free, honest, and you leave with 3 written priorities.

Get my free Health Check